Monday, January 20, 2014

Packaging in Graphic Design -final (product design )


Below is screen shot for design the fanta packing ,Firstly I need to make a fanta logo 

Logo 

picture 1
create a circle to make a fanta logo

picture 2
double the circle same like a picture 

picture 3
trace the leaf 

picture 4
make a tone for the leaf by using gradient 

picture 5 
trace the white part at fanta word

picture 6 
after finish the white part


picture 7 
after finish the white part trace the blue part to look same like fanta logo 

picture 8 
After finish put the fanta word inside the circle and also put leaf to look same like logo 

Fanta crew 

PICTURE 1
Make a head for this crew and also put the color 

PICTURE 2
Trace the cloth to look more real I using mesh tool 

PICTURE 3 
Skirt 

PICTURE 4
trace the leg and stocking 

picture 5
I using the gradient at the stock

picture 6
create earning to look female characters

picture 7 
finish the characters

picture 8
To make this characters trace the head

picture 9
trace the cloth and the pant to look the pant have a tone I using mesh tool

Label design 
After finish trace the fanta crew I need to design the label for this product .below is screen shot for label design . 

picture 1
Using rectangle tool 
width :22 cm
height : 5 cm 


picture 2
and also I using mesh tool to look like gradient 


picture 3
After get the right size for label I put the fanta crew and also the logo and flavor 

picture 4
graphic for label 

picture 5
bar code and halal logo  

picture 6
information at the label

picture 7
I using wrap effect I using arc lower 

 picture 8 
final look 

 picture 9
label 

picture 10 
templet 

picture 11
label

picture 12


picture 13
After print I paste on card board 

picture 14

picture 15
After finish paste on card board

picture 16

picture 17

picture 18
my packaging my using manila card 

picture 19 
but the problem is the hole for put the bottle is torn 

picture 20 
the label during paste on bottle

picture 21
After finish paste all the label

picture 22


picture 23
the problem is the same like picture 19 

picture 24
 final









Packaging in Graphic Design - Week 4 (product design )

This week we need to to design our own packaging below is example of fanta packaging already by other people
http://www.behance.net/gallery/TOUS-les-JOURS-Package-design/11667841
http://www.behance.net/search?search=box+packaging

http://irisrafaelli.blogspot.com/2010/05/multipack.html


http://www.behance.net/gallery/Fanta-Packaging-Tet-Vietnam-2013/7307593


picture 1 
sketch first idea

picture 2
sketch


picture 3 

picture 4 
sketch with measure 

 
picture 5

picture 6

picture 7
first sketch with measure 

picture 8
second sketch with measure 

small mock up 
picture 9

\
picture 10

picture 12

picture 13

picture 14

mock up with actual size 

picture 1
side view

picture 2
back view

picture 3
top view if I close the packaging 

picture 4
top view during open the packaging 

I change my packaging because my lecture told it look too big when carry this packaging . So I decide to make my packaging half . 

FINAL MOCK UP
PICTURE 1
this problem is this too small


PICTURE 2
front view

PICTURE 3
front view

PICTURE 4
top view

PICTURE 5
this is the problem I facing the packaging too big

PICTURE 6

PICTURE 7
I try draw the right size for my product

PICTURE 8 
FINAL SIZE 










Sunday, January 19, 2014

Packaging in Graphic Design -Research Week 3

This week we need to choose one product to make a packaging for that product .I choose fanta  as my product .

SOURCE :http://www.underconsideration.com/brandnew/archives/fantastic.php#.UsDBXNIW09D
                 http://en.wikipedia.org/wiki/Fanta
                 http://www.coca-colacompany.com/brands/fanta/
                 http://www.coca-cola.co.uk/brands/fanta.html
                 http://www.coca-cola.co.uk/brands/category/fanta.html
                 http://en.wikipedia.org/wiki/Mirinda
                 http://www.fanta.com.my/en_MY/pages/landing/index.html

             
History :

The drink originated in Germany in 1941, after US entered the Second World War Max Keith couldn’t get coca-cola syrup from America to make coke ,so he decided to create new drink ,only using the ingredients he had available to him and made it specifically for the Nazi market .To get fanta name keith exhorting his team to use their imagination and their get ‘FANTASIE’ in German ,and one of his salesman Joe knipp immediately retorted “Fanta” ,A favorite in Europe since 1940,fanta was acquired by the coca-cola company in 1960 .

Fanta was the second drink to be produced by coca-cola and also second largest brand outside the US consumer love fanta for it great taste come from fruit . Orange is the core flavor ,representing 70%of sales ,but citrus and fruit flavors have their own said fan base .Fanta is best selling in Brazil ,Germany ,Spain, Japan, Italy, and Argentina ,fanta is still coca-cola product and today it comes in seventy different flavors .some of them is peach grapefruit, apple pineapple, and other in Malaysia only have 3 flavors orange, grape ,strawberry

MARKETING STRATEGY .

Fanta mission
  • To refresh the world –in body ,mind and spirit
  • To inspire moments of optimism through our brand and action
  • To create value and make difference everywhere we engage  

Fanta vision
  • Profit
  • People
  • Portfolio
  • Partners
  • Planet
  • Fanta values
  • Leadership
  • Passion
  • Integrity
  • Accountability
  • Collaboration
  • Innovation
  • Quality 
Target group
  • All age group lower,middle and upper class people
SWOT
  • STRENGTH 
Excellent branding and advertising
excellent distribution and availability
popular among youth

  • WEAKNESS
Aerated drink not popular with health conscious people 
No fruit content but still advertised as orange drink
  • OPPORTUNITY
Leverage successful brand coca-cola
Buy out competition
more brand recognition
  • THREATS  
Threats from other aerated drink competitor
Threats from substitutes like fruit juices
Boycott from heath conscious people.

 To introduce the new fanta bottle to a few north America test market fanta new bottle 2012
FANTA OLD BOTTLE 

LATEST BOTTLE SHAPE

OLD CANS 

LATEST 

OLD LOGO                        NEW LOGO

COMPETITORS
  • Mirinda
  • minute maid pulpy
  • crush
  • sunkist
  • tropican twister 
Competitors

Mirinda 
MIRINDA 

  • Soft drink created in Spain 
  • The word mirinda mean "admirable" or wonderful in Esperanto
  • Flavor orange ,apple ,strawberry, grape,resp berry
  • Owned by Pepsi co since 1970
  • competes with coca-cola ,fanta ,Dr pepper's
  • introduced 1960

Monday, December 9, 2013

Packaging in Graphic Design - Weekly task


This weekly task we need to choose 3 example templet already given so we need try how to folding the packaging 

picture 1
example templet 

picture 2
example templet 


picture 3
matite 

outcome 

picture 4

picture 5



picture 6
scarpe

outcome 

picture 7 

picture 8

picture 9


picture 10
candela

outcome 

picture 11

picture 12

The problem I facing is how to measure to a mock up


Friday, December 6, 2013

Packaging in Graphic Design - Week 1

For the first class our lecture already brief us about the purpose of this subject and what we need to do for this subject .

INTRODUCTION

History

1. Old century era (nature )
  • Animal skin 
  • ceramic 
  • wooden bases
2. Industrial era(processed material)
  • Glass
  • Broza vassels
  • paper
3. Modern era 19th century
  • Iron 
  • Paper carbon 
  • Plastic
  • Fin plated steel 
  • corrugated fiberboard 
PURPOSE OF PACKAGING .

Technical
  1. Storage  
  • Containment - eg : Liquids , Powder  
  • Grouped together - eg :special pack 
  • Transporting - eg Distributing the product 
   2. Barrier Protection - eg : oxygen , water vapor , dust
   3. Preserves - eg : Clean , Fresh , Sterile , smell
   4. Physical Protection  - eg : Mechanical shock , vibration  

Marketing 
 
1. Convenience
  • Distribution 
  • Display
  • Safe 
  • Opening /closing 
  • Handling  
2. Marketing 
  • Physical Design -eg : shape of the packaging 
  • Graphic Design - eg : am bros (what we need to put at packaging )
3. Information 
   Must put some regulation information for government 
  • food
  • medical 
  • chemical product 

 

BTS -YOU NEVER WALK ALONE 9DIGITAL PAINTING)

J-HOPE JIMIN JIN JUNGKOOK RAPMON SUGA V