professional practice -career direction / company research ( Assignment 2)

from the assignment 1 we need to find the company we like to send our resume .I choose Unicom Event Marketing as my company .

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assignment brief

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 Company Background

Unicom Event Marketing establishes in 2008 by a group of young entreprenuer with the vision of becoming the strongest events & exhibition agency that targeting youth market. With our great vision, we had successfully organized more than 100 UNI PC Carnival in Malaysia University & colleges around peninsular Malaysia during the year 2010. In the same year, we increase the variety of our university exhibition to Book Fair & Career Fair under the name of “Campus Youth Carnival”. We had successfully penetrated to Sabah & Sarawak University in 2013 and uniting Malaysia university student under the roof of Campus Youth.

The great achievement in exhibition encourages our company to diversify our business to mobile road show & events in 2011. Our core service include Mobile truck event, Mini truck concert, mobile truck advertising, roving car road show, sales oriented road show & sampling event. Our KPI oriented event team & accessibility to university & colleges win our client continues support.Unicom Event Marketing continuously expanding and passionate in giving client an above par level of event & exhibition service.

Address Company

5-3-2, Jalan 4/101c, Cheras Business Center, Cheras,5600 Kuala Lumpur ,Malaysia

Vision of Company

Enhance and grow social and economic development among the community in Malaysian

Mission of Company

To be the bridge to bring in industry and community into the university and bring out talents from the university into the industry and community

Specialization/department with different level of job scope/positions

Job Requirements:

Ø    Proficient in use of desktop publishing and graphic design.

Ø    Require Language : Mandarin , English and Bahasa Malaysia

Ø    Fresh Graduates are encourage to apply.

Ø    Pleasant personality with a good working attitude.

Ø    A team player and always open for suggestion from other team members.

Ø    Have a good working attitude , punctual and on time.

Ø    Pro-Active and able to know what needed to be done , and not wait for    instruction.

Ø    Able to constructive criticism and not be sensitive.

Ø    Required Skill(s) :

·            Adobe Photoshop

·            Adobe Illustrator 

·            Web Design

Ø    At least 1 years of working experience is required for this position.

Job Benefits:

Ø    Salary is RM2,000 for the probation period, after confirm add on RM300

service 

Event Truck  ( 10 Footer sampling truck)

·         10 footers truck usually use for wet sampling

·         This truck is unique because the side panel can be open and sampling can be served.

·         The size specially created to fit nicely in a parking lot. Thus its pretty flexible event tool.

·         Activities can be carry around the truck to create bigger impact.

·         Truck can be roving to any location within peninsular Malaysia .

·         Maximum 5 day roving per week ,6 hour per day

Ø  Truck rental

Ø  Interior & exterior wrapping

1.      Driver

2.      Truck supervisor

3.      Event crew

15 footer truck

1.      15 footers truck usually use as a mobile show room case your product.

2.      This truck can be use as an advertising truck roving around the road ,its bring great awareness effect.

3.      The size specially created to fit nicely in a parking lot .Thus ,its pretty flexible event tool.

4.      Caring out road show beside the truck create greater impact in the branding .

5.      3ton Display truck ( sales/ sampling activity can be carried out on the truck).

6.      3 ton LED Truck

7.      Truck can be roving to any location within Peninsular Malaysia

8.      Maximum 6 days roving per week ,8 hours per day

Ø  Truck rental

Ø  Inferior & exterior wrapping

1.      Driver

2.      Truck supervisor

3.      Event crew

-          Basic Sound system & lighting system

20 footer truck

1.      The special feature of 20 footers truck is the extended stage .

2.      With the extended stage , this truck can be can use for mini concert or mobile sales store,

3.      20 footer truck create greater impact on the branding due to its very visible on the road.

4.      Even the setup tune time for 20 footer truck might be longer than 15 footers, but its still a very mobile and flexible event tool.

5.      5 ton Display truck (sales/ sampling activity can be carried out on the truck).

6.      5 ton Mobile Stage Truck

7.      Truck can be roving to any location within Peninsular Malaysia

8.      Maximum 6 day roving per week ,8 hours per day.

Ø  Truck rental

Ø  Interior & exterior wrapping

Ø  Extended stage

Ø  License

Ø  Driver

Ø  Technician

Ø  Event crew

Ø  Basic P.A system & lighting system

Optional:

Ø  Emcee

Ø  Usher/promoter/show girl

Ø  Balloon clown/ magician

Ø  Mini Concert sound system

Ø  Mini Game set

Ø  Tailor made program & activities

Ø  Venue sourcing

Ø  Mascot

4 wheel vehicle

Ø  4 wheel roving car rental (Nissan Frontier, Toyota Hilux, Mitsubishi Triathlon)

Ø  Exterior wrapping

Ø  Petrol for 5,000 km

Ø  TV

Ø  Driver

Ø  Event crew

Ø  Sampling booth

Ø  Program & activities (games .interactive activity )

Unique car

Ø  4 wheel roving car rental (Beetles, Hummer ,Mini Cooper, BMWZA)

Ø  Within Klang Valley only

Ø  Exterior wrapping

Ø  Petrol for 5,000 km

Ø  Driver

Ø  Event crew

Ø  Program & activities (games .interactive activity )

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Walking Billboard

Ambassadors will be carrying the walking billboard to distribute broacher & attract target audience attention.

Graphic Size

Back side: 138x57cm/54.4×22.44inch

Front side: 59x57cm/23.23×22.44inch

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Ambassador team

Ø  Cosplay

Ø  Balloon distribution

Ø  Sampling girl

Ø  Boucher distribution

Ø  Street audience engagement

Corporate Road show

1.      We have been managing numerous corporate road show activation program in the past .

2.      Our KPI oriented promoters will aggressively promote your product & achieve your KPI.

3.      We invent and fabricate ideas that will engage our client’s potential and existing customers in a fun and exciting way.

4.      We have more then 50 corporate office location available to bring your brand towards exact target market.

5.      Bringing your product products towards exact target audience, (office crowd).

6.      Attract attention your audience  & increase visibility of your product.

7.      Increase efficiency & flexibility of the event by reaching out more corporate office .

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4 wheel vehicle

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                                                            Unique car

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15 footer truck

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Corporate Road show

professional practice -career direction / Mid critique ( Assignment 3)

Copyright

Copyright is a form of protection provided to the authors of original work of authorship ,Including literary , dramatic , musical, artistic, and other intellectual works ,both published and unpublished .The copyright symbol was introduced in the United States ,In 1976 Copyright Act generally given the owner of copy the exclusive right to reproduce the copyrighted work, to prepare derivative works, to distribute copies or phonorecords of the copyrighted work, to perform the copyrighted work publicly, or to display the copyrighted work publicly. The copyright protects the form of expression rather than the subject matter of the writing. For example, a description of a machine could be copyrighted, but this would only prevent others from copying the description it would not prevent others from writing a description of their own or from making and using the machine.

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Trademark
The ™ can mean a number of things. It can mean a federal trademark application has been filed and is pending .It can mean that a state application has been filed and has been granted or is pending. Or it can just mean that no trademark application has been filed either at the federal or state level, but this mark is being used to distinguish goods .In that case, the owner of the mark has common law right even though the mark has not been registered . “℠” in superscript ,for an unregistered service mark ,a mark used to promote or brand service .The R ,on the other hand ,is only used for mark that have been granted federal registration .This means that the mark has been registered with the United States Patent and Trademark office and the application has been granted.
Trade secret
In general terms trade secrets include inventions, ideas, or compilations of ­­­data that are used by a business to make itself more successful. Specifically, trade secrets include any useful formula, plan, pattern, process, program, tool, techniqe, mechanism,compound, or device that is not generally known or readily ascertainable by the public. Whatever type of information is represented by a trade secret, a business must take reasonable steps to safeguard it from disclosure.

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patent

A patent is a set of exclusive rights granted by a sovereign state to an inventor or assigner for a limited period of time in exchange for detailed public disclosure of an invention. An invention is a solution to a specific technological problem and is a product or a process, Patents are a form of intellectual property. The procedure for granting patents, requirements placed on the patentee, and the extent of the exclusive rights vary widely between countries according to national laws and international agreements. Typically, however, a granted patent application must include one or more claims that define the invention. A patent may include many claims, each of which defines a specific property right. These claims must meet relevant patentability requirements, such as novelty and non-obviousness. The exclusive right granted to a patentee in most countries is the right to prevent others from commercially making, using, selling, importing, or distributing a patented invention without permission.


Intellectual property and how it protected.

Inte llectual Property (IP) refers to the protection of creations of the mind, which have both a moral and a commercial value. IP law typically grants the author of an intellectual creation exclusive rights for exploiting and benefiting from their creation. However, these rights, also called monopoly right of exploitation, are limited in scope, duration and geographical extent. Intellectual Property (IP) refers to the protection of creations of the mind, which have both a moral and a commercial value .IP law typically grants the author of an intellectual creation exclusive rights for exploiting and benefiting from their creation. However, these rights, also called monopoly right of exploitation, are limited in scope, duration and geographical extent.


Modal release form.

model release is a legal release typically signed by the subject of a photograph granting permission to publish the photograph in one form or another. The legal rights of the signatories in reference to the material is thereafter subject to the allowances and restrictions stated in the release, and also possibly in exchange for compensation paid to the photographed. No release is required for publication, as news, of a photo taken of an identifiable person when the person is in a public place. In general, no release is required for publication of a photo taken of an identifiable person when the person is in a public space unless the use is for trade or direct commercial use, which is defined as promoting a product, service, or idea. Publication of a photo of an identifiable person, even if taken when the person is in a public place, for commercial use, without a model release signed by the person, can result in civil liability for whoever publishes the photograph.

Piracy

An image such as a drawing or photograph is typically protected by copyright. If you want to use an image that you did not create, you generally must obtain specific permission from the copyright-holder and agree on the terms of use. One common commercial agreement is known as a royalty-free license to use an image.A royalty is an agreed-on fee paid for each use of a commercial item. For example, a radio station may pay royalties based on the number of times a song is played on the air or a company may pay royalties for software based on the number of computers on which the software is loaded. Similarly, a newspaper or magazine may pay a photographer a fee for an image and also pay a royalty each time the image is reproduced in other media, such as the publication's website or a special-issue publication.

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Counterfeiting

Counterfeiting is the practice of manufacturing goods, often of inferior quality, and selling them under a brand name without the brand owner’s authorization. Generally, counterfeit goods are sold under a trademark that is identical to or substantially indistinguishable from the brand owner's trademark for the same goods, without the approval or oversight of the trademark owner. Many well-known brands, spanning various industries, are victims of counterfeiting. Counterfeiting can be distinguished from traditional trademark infringement or passing off, which involves the use of confusingly similar trademarks or service marks on or in association with similar as opposed to fake products or services. The manufacturing of counterfeits is most prevalent in developing countries with a strong, inexpensive manufacturing capability, including many nations throughout Asia (such as China and Taiwan), although counterfeit goods are sold around the globe. Counterfeits are 

manufactured to a lesser degree in developed countries.

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Definition of ‘engagement ‘ or “Appointment “ in area of fashion design /graphic advertising standard contract agreement.

Employee engagement is a property of the relationship between an organization and its employees. An "engaged employee" is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests. An organization with 'high' employee engagement might therefore be expected to outperform those with 'low' employee engagement, all else being equal .

Emotional connection an employee feels toward his or her employment organization ,Which tends to influence his or her behaviors and level of effort in work related activities .The more engagement an employee has with his or her company ,the more effort they put forth .Employee engagement also involves the nature of job itself if the employee feels mentally stimulated the trust and communication between employees and management ability of an employee to see how their own work contributes to the overall company performance the opportunity of growth with the organization and the level of pride an employee has about working or being associated with the company. An engaged employee experiences a blend of job satisfaction, organizational commitment, job involvement and feelings of empowerment. It is a concept that is greater than the sum of its parts.

Communicating With Image -Task 4/2-song from visual

Task 4/2- song from visual
This task we need to find one song we like and we need to visualization  we need to  feel during listening the song that we choose .

I choose Open arms original song by journey but I prefer to choose cover by exo

below is link for this song

http://www.youtube.com/watch?v=JKr9GU9emfg

sketch for visual

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color the painting 

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equipment for color the painting 

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almost done

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finish song to visual song cover from exo open arms

Description

This painting show a pair of pigeon . we can see a pigeon on the branches of trees and other pigeon flying . at the background we can see have a different of  situation ,At below show the danger and concerns. But different at the top part it look peaceful and cheerful it as expressionless.

Analysis

I using color water and color pencil for the outline I using art line pen . for the leaf I using sponge and brush to get the effect and also I make a combination between tree color it’s dark green .light green and yellow. For the cloud I using tree color it is blue ,purple and white .to get the effect I using wet in wet on wet technique. The tree I using color pencil to make a detail .

Interpretations

 I using the pigeon because pigeon is symbol of love .behind the song “open arms” is a story about a couple who drifted apart over time but they found the way to each other again. Once they found their way back together they  realized how much they loved each other after all the bad thing happen with them. The dark color shows the condition of their before together back again. The color also will show they have hard time.

The pigeon will show a couple now they have sweet time leave their sad story .pigeon at the branches of tree represent a women and other pigeon is man . they found the way to each other again. Once they found their way back together they  realized how much they loved each other will represent the color of cloud because happy back together

Judgment

This different with other love song because from one lover to another begging them to forgive their wrong doings of the past and asking them to start the relationship fresh. Maybe the people will think why I not using people as my visual .for me pigeon is suitable to represent a lover.