COPRATE IDENTITY- process

SKETCH THE PRODUCT

PICTURE 1

PICTURE 2

PICTURE 3

Shape of the MP3 

PICTURE 4 

After finish do in AI 

Below screenshot step by step to put the color 

picture 1

take a gold wallpaper 

picture 2

make a square shape and take a color at the wallpaper 

picture 3

take 4 color from that picture 

picture 4 

take the mp3 shape make a gradient 

picture 5

after finish put the gradient 

picture 6

Go object and click expand 

picture 7

after that click at stroke and click ok 

picture 8

picture 9

the result will get and put the gradient 

picture 10

to look 3D do like the picture 

picture 11

After finish put the gradient 

picture 12

finish 

picture 13

including 3 color 

LIST NAME FOR THE  PRODUCT

1. Slim sound 
2. Dream sound 
3. Galaxy sound 
4. Melody 
5. Glam
6. blossom 
7. blooming
8. bloom ( glow effect)
9. light  

I already find the respondent which is better so the result

1. slim sound - 1 person
2. Dream sound - 1 person 
3. Galaxy sound - 2 person 
4. Melody          - 0 person 
5. Glam             - 8 person 
6. blossom         -0 person
7. blooming       - 0 person 
8. bloom ( glow effect)- 1 person 
9. light              - 4 person 

some suggestion for respondent

1. Samsung glow
2. Samsung tune 
3. Samsung beat
4. Samsung beat box
5. Samsung SE ( special edition )

majority choose Glam name of the product 

NAME PRODUCT :SAMSUNG GLAM 

The meaning for GLAM 

1. Generation love music 
2. glamour , luxury accessories music.
3. glamour look and modern
4. girls love a music
5. glamour , luxury and modern 

          final :glamour look and modern because when customer using our product they will look glamour and modern .

Tagline for the product 

1. Look glamour with music 
2. express your beauty with GLAM
3. enjoy your music with GLAM
4. enjoy your life with different style 
5. Get a new style with music 
6. became a GLAM with music 
7. change to GLAM
8. the passion of GLAM

          FINAL: THE PASSION OF GLAM 

ART DIRECTION final

Below is the final it is interior design and ads 

Counter design 

interior design 

At the wall of restaurant I made like story ,when customer enter in this restaurant they will look at the wall and follow direction .

                                                             TEASER ADS

This a teaser 10% before release  

this 50 % ads 

this is 100 % ads and this is final ads ,People will know people will open white new look .

The place to put the ads 

bus top advertising 

I choose bus top because when people waiting the bus they can look this ads .and everyday different people will waiting the bus and they can look this ads 

Elevator advertising 

I choose elevator because at mall have many people people and differnt people will use the elevator .when they waiting the elevator they will look at the lift . I using zip to look different .and when the elevator open they will see the popeyes worker waiting to take the order .For my opinion the method very easy catch the action from the customer especially at shopping mall .

board at mall

this method can easy to make people know what is new product or brand  will coming .

MOCK UP FOOD PACKAGING 

french fries 

soft drink 

chicken box

food packaging 

IDEA GENERATION- week 3 story boad

EXAMPLE OF TVC 

Below is link diabetes TVC

http://www.youtube.com/watch?v=2cNN021RY8E

diabetes

http://www.youtube.com/watch?v=ooo4ZxOJYAw

about smoking effect 

http://www.youtube.com/watch?v=0MBaNeMoobc

this link story about colorectal cancer awarness

 

My idea I want make my TVC like tan hong ming in love by yasmin ahmad .
below is link tan hong ming in love by yasmin ahmad
http://www.youtube.com/watch?v=J8cGKY9U46Q

 MY TVC

below is link at youtube 

http://www.youtube.com/watch?v=p7HlfLxwgAE&feature=youtu.be

This TVC story about one girl go to see her friend ,And her friend was eating chocolate and her say what the effect of diabetes because he saw her friend take to much of sweet .

ART DIRECTION

Below is my logo sketch

Below is french fried sketch  

I change the original logo, I just put the hat to look like detective popeye doyle  

the logo and the color I use

Sandwich packaging 

I make a sandwich look like sandwich people will confess but to eat the sandwich customer must open the packaging first before eat.

drink cup and french fried packaging 

after finish the food packaging 

chicken box 

I choose this shape because it look different from other chicken box 

Promotional item 

I choose glass mug and tumbler as my promotional item

worker uniform

I make new outlook for uniform more fresh from old uniform 

manager uniform 

I choose black as manager uniform because I want when the manager wear the shirt it will look cool and also the orange tee .All the uniform I using tree color .