Packaging in Graphic Design - Week 1

For the first class our lecture already brief us about the purpose of this subject and what we need to do for this subject .

INTRODUCTION

History

1. Old century era (nature )

• Animal skin 
• ceramic 
• wooden bases

2. Industrial era(processed material)

• Glass
• Broza vassels
• paper

3. Modern era 19th century

• Iron 
• Paper carbon 
• Plastic
• Fin plated steel 
• corrugated fiberboard 

PURPOSE OF PACKAGING .

Technical

1. Storage  

• Containment - eg : Liquids , Powder  
• Grouped together - eg :special pack 
• Transporting - eg Distributing the product 

   2. Barrier Protection - eg : oxygen , water vapor , dust
   3. Preserves - eg : Clean , Fresh , Sterile , smell
   4. Physical Protection  - eg : Mechanical shock , vibration  

Marketing 

 

1. Convenience

• Distribution 
• Display
• Safe 
• Opening /closing 
• Handling  

2. Marketing 

• Physical Design -eg : shape of the packaging 
• Graphic Design - eg : am bros (what we need to put at packaging )

3. Information 

   Must put some regulation information for government 

• food
• medical 
• chemical product