Echah idderis: Packaging in Graphic Design -Research Week 3

This week we need to choose one product to make a packaging for that product .I choose fanta as my product .

SOURCE :http://www.underconsideration.com/brandnew/archives/fantastic.php#.UsDBXNIW09D
http://en.wikipedia.org/wiki/Fanta
http://www.coca-colacompany.com/brands/fanta/
http://www.coca-cola.co.uk/brands/fanta.html
http://www.coca-cola.co.uk/brands/category/fanta.html
http://en.wikipedia.org/wiki/Mirinda
http://www.fanta.com.my/en_MY/pages/landing/index.html

History :

The drink originated in Germany in 1941, after US entered the Second World War Max Keith couldn’t get coca-cola syrup from America to make coke ,so he decided to create new drink ,only using the ingredients he had available to him and made it specifically for the Nazi market .To get fanta name keith exhorting his team to use their imagination and their get ‘FANTASIE’ in German ,and one of his salesman Joe knipp immediately retorted “Fanta” ,A favorite in Europe since 1940,fanta was acquired by the coca-cola company in 1960 .

Fanta was the second drink to be produced by coca-cola and also second largest brand outside the US consumer love fanta for it great taste come from fruit . Orange is the core flavor ,representing 70%of sales ,but citrus and fruit flavors have their own said fan base .Fanta is best selling in Brazil ,Germany ,Spain, Japan, Italy, and Argentina ,fanta is still coca-cola product and today it comes in seventy different flavors .some of them is peach grapefruit, apple pineapple, and other in Malaysia only have 3 flavors orange, grape ,strawberry

MARKETING STRATEGY .

Fanta mission