ART DIRECTION
For this week we need to find the product not popular ,My lecture give the example the product is not popular is U mobile .Umobile not popular like Maxis ,Digi, Celcom . So I decide unpopular brand is Popeyes Louisiana Kitchen
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Crawfish Tackle box
http://www.mybatonrougemommy.com/2012/10/popeyes-4th-annual-crawfish-festival-15.html
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popeyes restaurants
POPEYES LOUISIANA KITCHEN
Popeyes Louisana Kitchen
founded in 1972 in New Orleans, Louisiana Referred
to as popeyes and sometime as popeyes chicken & biscuits or popeyes chicken
& seafood . with more than 1,800 restaurants in more than 40 states and the
District of Columbia ,Puerto Rico , and over 22 countries worldwide including
Malaysia, Indonesia ,China , Hong Kong ,Singapore and etc popeyes has over
2,000 restaurants worldwide according their website ( http://popeyes.com/) ( http://www.popeyes.com.my/ Malaysia website)
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New Orleans flag
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Location in the
U.S State of Louisiana
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Location of Louisiana in
the United States
Who is the owner Popeyes
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Al Copeland
Al Copeland or Alvin Charles (February 2 1944 –
March 23,2008) , His
father left home shortly after Al, the youngest of three brothers, was born.
His mother struggled to provide for them, and a grandmother and great aunt
helped rear them , At 16, he dropped out of high school and got a job as a soda
jerk. Two years later, he opened a Tastee Donut franchise, a gift from his
brothers for the first of his four weddings. Was
an America entrepreneur who crested the popeyes chicken and biscuits .Actually
he is poor boy came from new Orleans he died Sunday in Germany near Munich when
he 64 year old and the causes he died because a malignant salivary gland tumor. His death was announced by his spokeswomen, Kit Wohl.
Mr. Copeland opened his first fried chicken stand
1971 with the chipper slogan ‘ so fast you get your chicken before you get your
chicken ‘but the restaurant failed . So
he add more than a sprinkles of cayenne pepper and a few more secret Cajun
inspired not spices , When
it reopened in 1972, the restaurant was first named Popeyes Mighty Good Fried
Chicken. After 13 months, and the opening of a second store, “mighty good”
became “famous.”His Copeland’s casual restaurant chain, offering New
Orleans-style cuisine, achieved more success. It features several unique
cocktails, including the Crash and Burn — a large cocktail for two to three
people.Mr. Copeland is survived by his sons, Alvin Jr., Christopher, Alex,
Chandler and Chaz; his daughters, Bonnie Copeland, Alisha Copeland, Charlotte
Womac and Cassidy Copeland; and 13 grandchildren.
Where Popeyes gets its name
when we talk about popeyes
the first thing come in our mind is the cartoon character popeyes the sailor .But
the popeyes not come from spinach eating cartoon but it from the hard nosed
film detective popeyes Doyle in ,The French Connection
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The french connection film
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Popeyes Doyle actor Gene Hackman as police
detective
Al Copeland he like to say
he loved speed and other way of talking spectacular chances According to The
Los Angeles Times in 1997, he once told a restaurant critic, “If you’ve got a
dream, you might as well dream big.”
POPEYES LOUISIANA KITCHEN LOGO
Below is popeyes logo from 1972 until 1992 they change to look more interesting and now we can see they change the logo from 2008 until now .
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1972-1992
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1992-2008
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2008-present
But when I do a research I found many type of popeyes logo and it make me confused where is the real logo for popeyes , So I ask my lecture why they have many logo and my lecture tell because popeyes brand is not consistent so people can change the logo ,it not like McDonald ,example if we want to open new Mc Donad outlet we need to follow all rule and regulation from store design to packaging we must follow but different for popeyes
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All popeyes logo
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Popeyes spokesperson is Annie the chicken queen
POPEYES CELEBRATING 40 YEARS
1970 - Alvin c. Copeland open chicken on the run after several month the result become lackluster
reopens the restaurants as popeyes he sells spicy new Orleans -style chicken
1980 - Popeyes introduces it love that chicken from popeyes tagline
1983 - Popeyes introduces buttermilk biscuits which later become a significant menu item
1984 - Popeyes goes global and expand to Toronto ,Canada
1985 - Popeyes open its 50th restaurants in Landover,Maryland
Popeyes become the number three quick service chicken chain based on number of number
1989 - Popeyes introduces crawfish in the United state
1991 - Popeyes expands it international presence in Kuala Lumpur Malaysia
1992 - Popeyes America favorites chicken company (now know as AFC Enterprises ,Inc )is formed and purchases both Popeyes and church chicken
1993 - Popeyes enters a new era of growth as PLK begin updating to look of popeyes restaurants
1997 - Popeyes celebrates 25 years of success
1999 - Popeyes receive 'menu master award ' for Louisiana legends over rice dishes .
Popeyes surpasses 1 billion dollar annual sales mark of the first time .
Popeyes open it 1000th restaurants in the hearts of Atlanta as the the world travels there for the 1996 summer olympic games .
2001 - Popeyes becomes the number two quick service chicken chain based on number of units .
Popeyes chicken & biscuits celebrates new heritage designed restaurants in Atlanta ,GA
2002 - Popeyes celebrates its 30 years Anniversary
2008 - Popeyes launches the bonafide brand positioning
The Popeyes brand reinvents its elf based on its based on its long standing roots in Louisiana inspired home cooking ,This include new logo ,distinctive new product and a new adverting campaign touting 'Louisiana Fast'.
2009 - Popeyes launches butterfly shrimp tackle box .
Popeyes introduces spokesperson 'ANNIE' to tell it like it is on national television.
Popeyes launches first popeyes pay day
2010 - Popeyes introduces wicked chicken an cane sweeeet iced tea
wicked chicken win menu master award for best limited time offer
Popeyes BONAFIDE chicken beats KFC original recipe in National taste test
2011 - Popeyes launches a healthier menu called Louisiana Leaux with flash mob in French quarter
Popeyes open 2000th restaurants in Memphis Tennessee.
Popeyes introduces Rip'n chick'n
Popeyes introduces Dip 'n chick'n
The Popeyes foundation Inc announce partnership to benefit the prostart program to develop the next generation of food -zeo-lot restaurants
2012 - Popeyes celebrates 40th Anniversary and announces plans for system wide remodeling of its restaurants
Popeyes partners with zatarain butterfly shrimp
Popeyes and coca-cola 'wrap' up 2012 with tree unique custom one of a kind holiday design collector cups
2013 - Popeyes introduction of cajun surf & turf .A twist on the traditional surf & turf the popeyes way
Popeyes debut chicken waffle tenders .
Popeyes first annual love that chicken month kicks off in september
coca-cola holiday cup return with three new custom design.
SOURCE FOR THIS TASK
http://web.archive.org/web/20090527031232/http://www.popeyes.com/article.php?articleno=MTAz
http://www.ajc.com/news/business/popeyes-ditches-ex-spinach-eating-pitchman/nTF8p/
http://www.underconsideration.com/brandnew/archives/popeyes_gets_jazzy.php#.UxdJwj-Sw9B
http://www.popeyes.com.my/
http://en.wikipedia.org/wiki/Popeyes_Louisiana_Kitchen
http://nrn.com/corporate/popeyes-parent-lowers-4q-outlook-declining-consumer-confidence
http://investor.popeyes.com/releasedetail.cfm?ReleaseID=615754
https://www.google.com/search?biw=1181&bih=604&q=popeye+fast+food+malaysia&revid=178387676&sa=X&ei=7EMXU7SvHMWPrgeJnYBw&ved=0CHsQ1QIoBA
http://popeyes.com/our-story
