This task we need to find 1 product and we need to make how to market the product .
I choice Korean food .I choose this product because not everyone like Korean food and this food is not popular like Japanese food
this is korean food at Berjaya Times Square ,this picture I take in internet because i forget to take a picture for this stall but I only take picture of food I order .
This my friend waiting to eat this food
Tteokbokki
The price for this food RM 9.90 . this is a most famous at Korea , All my friends like this food even this food is spicy .
Tteokbokki make from soft rice cake ,fish cake and sweet and spicy sauce and boiled egg .or original name for tteokbokki is tteok jjim this is once of Korean royal cuisine
This is kimbap it look like sushi but the taste a different .price for this food is RM 7.90 it came with seaweed soup as a side dish.
ingredient for this kimbap is seaweed for wrap ,Korea bap (rice)fried egg,crab stick ,sausage .carrot,spinach,danmuji (radish),cucumber ,pickled ,fish cake .This is one of my Korean favorite food .
This is a side dish every food we order will came with seaweed soup ,Korean tea and this food .
This kimchi and boiled potato and carrot .Kimchi is a korean food icon what ever they eat must have kimchi
taste of kimchi is sour not everyone like kimchi because of the smell and taste ,for me the taste for kimchi is okey but i can't eat too much ,but one of my friend very like kimchi .
So for my task I want to make original Korean food Restaurant ,but make lecture give me suggestions to change Korean food became a fusion food combination Korean and Malaysia food . so I already decide to make fusion Korean restaurants .
LIST OF FAMOUS KOREAN FOOD AT MALAYSIA
1. Dubu-dubu restaurant at mid valley
2. Seoul Garden at one utama shopping mall
3. Sweetree restaurant at Ampang
4. Uncle Jang at Ampang
5.Jung Won Korean BBQ restaurant at Ampang
MY TARGET MARKET
My target is k-pop fan .I just focus at k-pop fan because majority of k-pop fan is female .many girl at Malaysia like k-pop ,why i say like that because i'm one of big fan a k-pop ,in addition my cousin and nephew also my friend like k-pop . When they are interested in something or someone they will follow what them eat , wearing ,for example one of famous Korean variety show it's running man them always reveal their food as a game so it makes all fans want to try what them saw . that is truthful because I am also will find and try out what my favorite idol like .This happen because of mindset ,they always think what their idol like that also mush like.
LOCATION
My restaurant will will be located at Bukit Bintang. I chose bukit bintang because it is the
focal point at the weekend .people will hang out with their family or friend
.Other same time this place near with bukit bintang monorail station .
for those who don’t want to use their car .Their can use monorail or their also
can use GO-KL Rapid
bus as a free.
Bukit bintang monoral station
GO-KL RAPID BUS
Map
USP(UNIT SELLING POSITION )
i.
Provide healthy food is suitable for
those want to diet
ii.
Our row ingredient fresh come from Korea
iii.
Our food prepare like Korea style but
taste like Malay food
iv.
Provide two type of food it’s original
Korea food and fusion food
v.
Our head chef came from Korea
vi.
All our food 100% halal for Muslim
customer .
vii.
Our price more cheaper than other Korean
restaurants
viii.
Every weekend we have special performing
from Malaysia people will sing or dance K-pop song
DEMOGRAPHIC .
AGE
My target market age a round 16- 25
OCCUPATION
students
GENDER
I more focusing at female because this group very like kpop
visual mindmap
This mindmap show my unit selling proportion ,target market ,menu ,location and decoration,demographic ,promotion,marketing and also Korean culture.
Korea culture
because i'm make about Korean so I need to know some culture for Korean .below is summary about Korean culture .
Korean traditional dress
Hanbok is name for korean traditional dress.each part for have many type
Hanbok for weeding
Hworot
girl &boy
pants : baji
vest : jokki
upper garment : jeogori
skirt : chima
royal hanbok
king dress name: Hongryongpo
queen :Hwangwonsam
kid hanbok
Korean traditional game
Ddakji
Ddakji is popular Korean game ,it is played with folded piece of paper ,the goal is to flip over another dakji
gonggi
this a similar with malaysia it's Batu seremban
jeglchagi
jeglchagi
Korean traditional music insutrument
Gayageum
The gayageum has a dozen strings with different thickness .The player will put the gayageum on his knee and play with one hand while pressing the strings with the other hand
Jang -gu
jang -gu is drum ,the left side is covered with cow skin and the right side with horse skin
Jing
jing is a brass gong .Astring is attached to the edge .the stick is wrapped tp prevent scratching the gong and to soften the sound
COLOR SYMBOLS OF KOREA
Usually we can see most hanbok using soft color and also have bright color
TRADITIONAL KOREAN COLOR
This is korea color
red: Traditionally red will related will fire and the southern direction . Red color also symbolizes passion and historically .This color also symbol by yin energy ,In Korean flag ,red is balanced by its opposite color blue
yellow:The yellow is symbol for earth and the center direction .yellow represents the starting point for developing knowledge and expanding mind
white : White is the commonly used color in color ,for historically ,only royalty and the upper class were permitted to wear colorful hanboks,Traditionally white represents the metal element and the west element.
green: Blue were traditionally represented by a single word in hangul ,Korean language ,western influence brought a change in the view that green are variations of a single color and separate word for each color now exist in hangul
blue: The color blue is associated with the element wood and the east direction ,In korea flag blue syombolizes eum or yin ,which is cool feminine energy.\
black:This color is related with mastery and the ending point of the a cycle in Korea ,Black represents the darkness after mastery has been achieved ,the place beyond light .Because Korean believe that everything is based on a balance of opposites, darkness is also necessary as on origin for light ,black is north direction
KOREA'S SAM-TAEGEUK SYMBOL
below is meaning for sam- taegeuk .sam -taeguek is the shape at Korean flag .This shape quite similar with Chinese Yin-gyang
blue : heaven
yellow: humanity
red:earth
http://en.wikipedia.org/wiki/Sam-taegeuk
the picture show the meaning for Korea flag
KOREAN NATIONAL FLOWER
This is Korean national flower ,it's is muguughwa ( rose of sharon )
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