http://webdesign.about.com/od/layoutglossary/g/bldefwhitespace.htm
http://designmodo.com/white-space-graphic-design/#ixzz2glJzofkY
http://designmodo.com/white-spaces-web-design/
http://www.theideabrand.com/2010/02/18/white-space-in-advertising/
http://en.wikipedia.org/wiki/White_space_(visual_arts)
http://webdesignledger.com/inspiration/21-inspiring-examples-of-white-space-in-web-design
http://inspiredm.com/40-minimalist-print-ads-thatll-catch-your-eye/
This week we need to make a research what is white space advertising and also we need to find some of sample for white space Advertising
WHAT IS WHITE SPACE ADVERTISING ?
- White space also know as empty space in a design .White space is used to separate disparate design element and group similar one
- White space is the lack of graphic or text in the layout ,While space is not always white it is the empty parts of the page ,but if the the page has a different color background that will be the color of the white space .
- other source say white space also called negative space, is the spacing between different elements which contains nothing .The negative space actually helps to define what the positive space.
- white space provide a balance in the design ,a place for ther eyes to rest anf accontuates the product ad messaging in the layout .
Active white space
- This one insure a better structure and layouts in design and it gives focus to the content area it is usually left out internationally hence it delimits one one element from the other
Passive white space
- This is the default white space left out at the border or in between content in order make it readable
So my lecture give a task we have to find the example of white space and what type of the ads and put little bit explanation what we a understand the ads we find .The below is example of white space that I get .
This ads I can't understand what about.
PICTURE 1
HUBBA BUBBA
This is bubble tape gum I can't what this ads want to tell
PICTURE 2
LA FOLDING BIKE
what I understand from this ads the bike can folding
PICTURE 3
ORBIT
This is bubble tape gum I can't what this ads want to tell
PICTURE 4
CANADIAN DENTAL ASSOCIATION
The graphic show " oral cancer" but I can't why them make a oral cancer become that shape ,the shape look like the game we have arrange to complete the box
PICTURE 5
BIC
This ads I little bit confuses what it want to tell .does it want to describe this product can be used as high Eiffel tower.
PICTURE 1
OXY PRODUCT
type ads: information
This ads tell about oxy product ,this product can remove the spot in the face
PICTURE 2
SANDISK PENDRIVE
Type ads: information / promotion
This ads for sandisk ,it tell even though the file is rather big but it still fit perfectly in the product . the ship show as the file we want to put and the bottle is the sandisk pendrive .
PICTURE 3
BMW
Type ads: information
This product want to tell for their customer do not be fooled by product that tried to imitate their product.This is BMW but this at show BWM
PICTURE 4
COLGATE
Type ads:Promotion /Persuade
This ads want to show this product can remove the bad spot at teeth . The strawberry show as a teeth
PICTURE 5
PLAY-DOH
Type ads: information / Persuade
this ads want to tell their product a safe because they know their target market is kid so to tell the product a safe their came out with this ads ." safe no matter what you make " want to tell what ever kid doing from this product still a safe .
After finish the research we need to design our own white space ads so I choose extra hot sauce by nandos
some example about spicy product
This is the picture I choice
trace the bottle caps
trace the bottle
to make bottle shape I use rounded rectangle
arrange to look like bottle
I use mesh tool to look texture at the bottle
finish make a bottle
I arrange the bottle
I make some shadow
Final
my word for this ads is (It's enough for you ) I choose this work because my product i extra hot sauce by nandos .From the research I have done for spicy product many ads usually use chili ,fire ,or something to show hot so I chose a bottle of water as my image, because when people eat spicy food they must need water .my product is extra hot sauce so it was like to be more spicy than other sauces.
final outcome
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