Research

For this final project we need to choose one culture and one product or anything is not release yet.

So I choose Korean culture .and I choose MAMA Awards. For my final project

Below is my mind map and research about MAMA awards

MAMA award mean is Mnet Asian music Awards.This event is one of the major K-pop awarding ceremonies held annually by CJ E&M though its music channels Mnet.involving the participation of some of the most well-known actors and celebrities, not only in south Korea, but also in other countries such as China, Japan,Hong Kong and United States as well.

This award started in 1999 under name MNet Km music Festival"(MKMF) At the time ,it was the first and only Korean music video awards.But on 23 October Mnet  announced their new name it is MAMA .This marked a change in concept and the way they will handle how  people may vote for which artist win the awards.

On 2010 MAMA was first broadcast live outside the South Korea and also the first year using MAMA as a name .In 2010 MAMA took place in the Singapore Indoor Stadium and had performances from famous international artists such as The black eyed peas,Snoop Dogg.Kumi Koda and Jane ZHang .

their slogan were changed from 'Asian wave ' and "One Asia" In 2009 and 2010 respectively, until it become "Music make One "from 2011 until the present .their slogan mean to spread their main objectives to bring people together though music despite their different genre, origins , Cultural, languages, or Country.

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