below is the copy writing for the lung Association
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TESCO
The campaign from the grocer .
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http://www.copywritenow.co.uk/examples-advertising-copy/
Full bodied and full of flavour. Twinings English Breakfast tea shouldn’t be rushed. It’s best enjoyed over a relaxed breakfast when you want to appreciate the moment.
The central idea here is sound. A simple sentence to plant the tea in your imagination, longer calming sentences to slow things down and enjoy that image. Standing alone, this piece of text works fine. How exactly the relaxed breakfast fits into the image of a beach is rather confusing, though.
The effectiveness of it tying into the hook get you back to you is questionable. It has the implicit suggestion that the real you is relaxed and comfortable, and by following the advice in the copy you will find yourself. But nothing actually ties the copy to the headline and tag. The result is an effective short piece of writing, with a somewhat confused placement that is unlikely to cement the branded product in the consumer’s mind.
TePe: CHICKEN
The copy writing is catch what 's hidden now 30m long
http://adsoftheworld.com/media/print/tepe_chicken
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