Friday, October 17, 2014

professional practice -career direction / company research ( Assignment 2)



from the assignment 1 we need to find the company we like to send our resume .I choose Unicom Event Marketing as my company .

picture 1
assignment brief




Picture 2

 Company Background
Unicom Event Marketing establishes in 2008 by a group of young entreprenuer with the vision of becoming the strongest events & exhibition agency that targeting youth market. With our great vision, we had successfully organized more than 100 UNI PC Carnival in Malaysia University & colleges around peninsular Malaysia during the year 2010. In the same year, we increase the variety of our university exhibition to Book Fair & Career Fair under the name of “Campus Youth Carnival”. We had successfully penetrated to Sabah & Sarawak University in 2013 and uniting Malaysia university student under the roof of Campus Youth.
The great achievement in exhibition encourages our company to diversify our business to mobile road show & events in 2011. Our core service include Mobile truck event, Mini truck concert, mobile truck advertising, roving car road show, sales oriented road show & sampling event. Our KPI oriented event team & accessibility to university & colleges win our client continues support.Unicom Event Marketing continuously expanding and passionate in giving client an above par level of event & exhibition service.

Address Company
5-3-2, Jalan 4/101c, Cheras Business Center, Cheras,5600 Kuala Lumpur ,Malaysia
Vision of Company
Enhance and grow social and economic development among the community in Malaysian

Mission of Company
To be the bridge to bring in industry and community into the university and bring out talents from the university into the industry and community

Specialization/department with different level of job scope/positions
Job Requirements:
Ø    Proficient in use of desktop publishing and graphic design.
Ø    Require Language : Mandarin , English and Bahasa Malaysia
Ø    Fresh Graduates are encourage to apply.
Ø    Pleasant personality with a good working attitude.
Ø    A team player and always open for suggestion from other team members.
Ø    Have a good working attitude , punctual and on time.
Ø    Pro-Active and able to know what needed to be done , and not wait for    instruction.
Ø    Able to constructive criticism and not be sensitive.
Ø    Required Skill(s) :
·            Adobe Photoshop
·            Adobe Illustrator 
·            Web Design
Ø    At least 1 years of working experience is required for this position.
Job Benefits:
Ø    Salary is RM2,000 for the probation period, after confirm add on RM300

service 
Event Truck  ( 10 Footer sampling truck)
·         10 footers truck usually use for wet sampling
·         This truck is unique because the side panel can be open and sampling can be served.
·         The size specially created to fit nicely in a parking lot. Thus its pretty flexible event tool.
·         Activities can be carry around the truck to create bigger impact.
·         Truck can be roving to any location within peninsular Malaysia .
·         Maximum 5 day roving per week ,6 hour per day
Ø  Truck rental
Ø  Interior & exterior wrapping
1.      Driver
2.      Truck supervisor
3.      Event crew

15 footer truck
1.      15 footers truck usually use as a mobile show room case your product.
2.      This truck can be use as an advertising truck roving around the road ,its bring great awareness effect.
3.      The size specially created to fit nicely in a parking lot .Thus ,its pretty flexible event tool.
4.      Caring out road show beside the truck create greater impact in the branding .
5.      3ton Display truck ( sales/ sampling activity can be carried out on the truck).
6.      3 ton LED Truck
7.      Truck can be roving to any location within Peninsular Malaysia
8.      Maximum 6 days roving per week ,8 hours per day
Ø  Truck rental
Ø  Inferior & exterior wrapping
1.      Driver
2.      Truck supervisor
3.      Event crew
-          Basic Sound system & lighting system

20 footer truck
1.      The special feature of 20 footers truck is the extended stage .
2.      With the extended stage , this truck can be can use for mini concert or mobile sales store,
3.      20 footer truck create greater impact on the branding due to its very visible on the road.
4.      Even the setup tune time for 20 footer truck might be longer than 15 footers, but its still a very mobile and flexible event tool.
5.      5 ton Display truck (sales/ sampling activity can be carried out on the truck).
6.      5 ton Mobile Stage Truck
7.      Truck can be roving to any location within Peninsular Malaysia
8.      Maximum 6 day roving per week ,8 hours per day.
Ø  Truck rental
Ø  Interior & exterior wrapping
Ø  Extended stage
Ø  License
Ø  Driver
Ø  Technician
Ø  Event crew
Ø  Basic P.A system & lighting system
Optional:
Ø  Emcee
Ø  Usher/promoter/show girl
Ø  Balloon clown/ magician
Ø  Mini Concert sound system
Ø  Mini Game set
Ø  Tailor made program & activities
Ø  Venue sourcing
Ø  Mascot

4 wheel vehicle
Ø  4 wheel roving car rental (Nissan Frontier, Toyota Hilux, Mitsubishi Triathlon)
Ø  Exterior wrapping
Ø  Petrol for 5,000 km
Ø  TV
Ø  Driver
Ø  Event crew
Ø  Sampling booth
Ø  Program & activities (games .interactive activity )
Unique car
Ø  4 wheel roving car rental (Beetles, Hummer ,Mini Cooper, BMWZA)
Ø  Within Klang Valley only
Ø  Exterior wrapping
Ø  Petrol for 5,000 km
Ø  Driver
Ø  Event crew
Ø  Program & activities (games .interactive activity )
Picture 6
Walking Billboard
Ambassadors will be carrying the walking billboard to distribute broacher & attract target audience attention.

Graphic Size
Back side: 138x57cm/54.4×22.44inch

Front side: 59x57cm/23.23×22.44inch


Picture 7
Ambassador team
Ø  Cosplay
Ø  Balloon distribution
Ø  Sampling girl
Ø  Boucher distribution
Ø  Street audience engagement
Corporate Road show
1.      We have been managing numerous corporate road show activation program in the past .
2.      Our KPI oriented promoters will aggressively promote your product & achieve your KPI.
3.      We invent and fabricate ideas that will engage our client’s potential and existing customers in a fun and exciting way.
4.      We have more then 50 corporate office location available to bring your brand towards exact target market.
5.      Bringing your product products towards exact target audience, (office crowd).
6.      Attract attention your audience  & increase visibility of your product.

7.      Increase efficiency & flexibility of the event by reaching out more corporate office .

picture 3
4 wheel vehicle

picture 4
                                                            Unique car


picture 5
15 footer truck

picture 6
Corporate Road show

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